A process for recognizing the orientation of a fruit (F), having a central axis of symmetry passing through the concave parts of the fruit (F), comprises an initial measurement step in which the measuring instrument measures its distance from the sample fruit (Fo), an individual measurement step of each fruit (F) to be treated travelling on the fruit multiple lanes tape (7), a comparison step in which the distance measured in the individual measurement step of each fruit (F) to be treated is compared with the distances measured in the initial measurement step of the sample fruit (Fo), in order to assess whether the distance measured in the individual measurement step is that one of a concave part of the fruit (F) or that one of a convex part of the fruit (F), and a check step that determines that the fruit (F) is correctly oriented or not. An apparatus that embodies this method is also described.
