A pet toy comprising a toy body preferably in the shape of a ball, and at least one toy enhancing strip bonded to the surface of the toy body. The toy enhancing strip is edible, preferably shelf-stable and water soluble so as to be at least partially dissolvable by the pets saliva as the toy is mouthed or chewed by the pet. The enhancing strip can comprise a breath freshener, a dental agent, a medicinal agent and/or a pet attractant. The toy body can also include a second enhancement strip bonded to the toy body to avoid masking the attractant or reducing the effectiveness of another agent.
