A measuring apparatus includes a shape maintaining member that maintains a shape of at least a part of a subject, an element that receives an acoustic wave through the shape maintaining member and converts the acoustic wave into a first electric signal, the acoustic wave being generated in the subject when the subject is irradiated with light, and a processing unit that generates image data using the first electric signal. The processing unit determines, on the basis of the first electric signal, a first time from when the acoustic wave is generated in the subject to when the acoustic wave reaches a reception surface of the element. The processing unit converts the first electric signal into a second electric signal using a difference between the first time and a second time in which the acoustic wave travels from a virtual detection region set near a subject-side surface of the shape maintaining member to the reception surface of the element, the second electric signal being assumed to have been obtained by receiving the acoustic wave at the virtual detection region.
