The invention is a pet toy with a noise making device secured therein and activated by at least one of a compression force, tension force, or combinations thereof applied to the pet toy. A preferred embodiment includes a flexible and resilient body with a noisemaking device disposed within the body and mounted to an elastic base secured to an interior surface of the body. The device includes a flexible or elastomeric bladder with a noisemaking element mounted within the bladder. Deformation of the bladder by applied forces allows air to pass through the noisemaking device, thereby producing sound. The invention also includes a method of activating a noise making device of the pet toy by a selected one, or a combination of forces applied to the toy.
