A fish grip includes a backing layer having a top surface and a bottom surface a plurality of bristles, fixed to said backing layer, and extending from the top surface and a base handle attached to the bottom surface. The fish grip can be bent along an axis that defines a first grip portion having a first bristle set and a second grip portion having a second bristle set facing the first bristle set, with the first and second grip portions defining a pocket therebetween. The first and second sets can simultaneously abut the fish to frictionally hold the fish in the static position.