Disclosed is a monitoring apparatus (10) including a user management unit (11) that acquires, in association with each of plural users, a residual power level of a storage battery used by the user, a detection unit (12) that detects a predetermined event, and a setting unit (13) that sets, when the predetermined event is detected, the degree of urgency of need for a predetermined measure for each user based on the residual power level of the storage battery.
