A film formed from a water-soluble polymer matrix containing a fragrance is provided. The film is water-sensitive so that upon contact with a sufficient amount of water, the matrix loses its integrity to increasingly expose the fragrance to the ambient environment for releasing its odor. The ability to incorporate a fragrance into the matrix is achieved by controlling the nature of the fragrance and polymer, the manner in which the matrix and fragrance are melt processed, etc. For example, the fragrance may be injected directly into the extruder and melt blended with the polymer to avoid the costly, time-consuming steps of pre-encapsulation or pre-compounding of the fragrance into a masterbatch. Furthermore, to balance the fragrances ability to release the desired odor during use while minimizing the premature exhaustion of the odor during processing, the fragrance has a boiling point (at atmospheric pressure) of from about 125° C. to about 350° C.
