According to one embodiment, an ultrasound diagnosis apparatus includes a transmitter, a receiver, a needle tip position acquisition unit, a ROI setting unit, an image generator, and a display controller. The transmitter transmits ultrasound beams to a subject into which a puncture needle is inserted while scanning the subject. The receiver receives signals reflected from the subject. The needle tip position acquisition unit successively acquires the position of the needle tip of the puncture needle. The ROI setting unit sets a region of interest at least in a direction in which the puncture needle is inserted. The image generator generates an image of the region of interest according to the position of the needle tip based on the signals. The display controller displays the image of the region of interest.
