The present invention relates to freshening compositions, devices comprising same and methods of using same for freshening the atmosphere, the air or surfaces. Also provided are methods for manufacturing the freshening compositions and devices comprising same. Disclosed are non-glycol ether liquid freshening compositions comprising a fragrance release modulator. A freshening composition of this invention may comprise (i) from about 0.1 wt % to about 95 wt % perfume raw materials, (ii) from about 0.01 wt % to about 90 wt % fragrance release modulator, and (iii) from about 1.0 wt % to about 95 wt % solvents, diluents or a mixture thereof. Disclosed are passive and active air or surface freshening products comprising a freshening composition of the present invention that allow controlled and customized release of the freshening composition to the atmosphere, air, or onto surfaces. The addition of a fragrance release modulator to formulate a freshening composition of the present invention allows the modulation of the release of the freshening composition.