A method and system for incentivizing a user of a user device to perform physical activity are provided. The method comprises receiving at least one signal respective of a physical activity performed by the user, wherein the at least one signal is received from at least one sensor integrated in a user device generating at least one virtual good respective of the received at least one signal and sending the at least one virtual good to at least one web source, wherein the virtual good can be redeemed by the user through the at least one web source.
