A pet toy, in combination, including a containment structure having a longitudinal axis and cross section defining an interior volume. The containment structure, which is preferably collapsible, includes a plurality of containment openings along its longitudinal axis exposing the interior volume to a pet during use of the pet toy, and an electronic component in the form of a hollow shell having a shell opening configured therein. A motor having a rotatable shaft extends toward the opening. A power supply for powering the motor and optional microprocessor, the motor, microprocessor and power supply being supported within the interior of the hollow shell. An attractant is affixed to the rotatable shaft and extends through the shell opening, the microprocessor being programmed to control operation of the motor to cause the attractant to rotate intermittently, the electronic component and attractant being visible to a pet during use of the pet toy.
