Aspects of the present disclosure relate to methods and apparatuses printing and curing energy curable inks printed on substrates. The printing systems may include a printing station, a light source, and a reflective device. During operation, the printing station deposits energy curable ink onto a first surface of the substrate to define a printed region, wherein an amount of the curable ink may penetrate into the substrate from the first surface toward a second surface. The light source directs ultraviolet light onto the first surface of the substrate to define a first illumination zone. The reflective device reflects ultraviolet light traveling from the second surface of the substrate back toward the second surface to define a second illumination zone. The substrate is advanced in a machine direction to advance the energy curable ink through the first illumination zone and the second illumination zone to cure the energy curable ink.
