The present technology relates to an imaging apparatus, an imaging method, and a program that perform appropriate exposure control, to thereby enable a desired object to be appropriately imaged.The present technology includes: an imaging unit including a plurality of pixels having different spectral characteristics； and an exposure control unit setting information associated with exposure control on the plurality of pixels depending on specification information for specifying a kind of a measurement target. Alternatively, the present technology includes: an imaging unit including a plurality of pixels having different spectral characteristics； and an exposure control unit setting information associated with exposure control on the plurality of pixels on the basis of a predicted output value of each of the plurality of pixels based on a spectral characteristic related to a measurement target. The present technology is applicable to an imaging apparatus which senses vegetation, for example.
