There is provided herein a bandage folded upon itself to have a plurality of panels or rolled and a device having an elongated body portion and end elements at its two opposite ends sized and shaped to extend through several panels of the folded bandage, and retain the bandage in a folded configuration, while allowing a user to unfold the bandage without removing the device. The bandage may be unfolded, panel-by-panel, by pulling on an end panel of the bandage, causing it to be released from the device, and pulling on released panels or topmost retained panels to free the topmost retained panels, each in turn.