PROBLEM TO BE SOLVED: To provide a seedling raising pot structure of a front label type which is suitable for shop selling and stable in the inclination angle of the label. SOLUTION: The seedling raising pot has the following structure: the lower part 21a of a thin plate-shaped label 21 is inserted into a slit 13 formed on a part the opening edge 12 of a seedling raising pot 11 made of a thin resin film, the upper part 21b of the label 21 is inclined inside on the seedling raising pot 11 with a desired angleθso that the label 21 is easily detected by the purchaser of the seedling raising pot; and a bent part 21c is formed by bending the front end of the lower part 21a toward the reverse side, the front end of the bent part 21c is touched on the outer side of the seedling raising pot 11 to secure the inclination angleθof the upper part 21b of the label, and the label is protected from that the lower part 21a is inserted into an adjacent pot by mistake. Further, by forming a bent part 21c at the lower part 21a of the label, the strength of attaching the label to the soil in the seedling raising pot 11 is stabilized.