A self-setting hook is disclosed that is easily made from one-piece of wire. The hook wire is bent to form a throat, and then coiled into a spring like section in the shank portion of the hook. At least one coil protrudes beyond of the other coils, forming a loop that engages a catch at the proximal end of the wire. The wire is bent to form both an eye and an arm with a catch at the proximal end. The catch engages the loop, and energy is released that is stored in the coil, setting the hook upon slight disturbance to the hook.