A system and method for preventing an animal being managed by a human from approaching a certain area using image recognition technology includes an apparatus put on the animal, and a marker having either a preset color or a preset shape or both and installed in the certain area. The apparatus put on the animal includes a camera to capture a ground surface image of a movement path of the animal, a stimulus applicator to apply a stimulus to the animal, a memory to store an image of the marker, and a control unit, and operates the stimulus applicator to apply a stimulus to the animal when an image matched with the image of the marker stored in the memory is recognized in the image captured by the camera as the animal moves.
