AN AQUEOUS SHEAR-THINNING PERSONAL CARE COMPOSITION COMPRISES: (A) AT LEAST 3 W% OF A SULFONATE COMPOUND OF GENERAL FORMULA WHERE R1 REPRESENTS A C8-22 ALKYL GROUP ALKYL GROUP; R2 REPRESENTS A C1-4 ALKYL GROUP; EACH OF R3,R4 AND R5 INDEPENDENTLY REPRESENTS A HYDROGEN ATOM OR A C1-4 ALKYL GROUP; AND M+ REPRESENTS A SODIUM OR POTASSIUM CATION; (B) AT LEAST 3 WT% OF AN AMPHOTERIC OR ZWITTERIONIC SURFACTANT; (C) AT LEAST 10 WT% OF WATER; AND (D) AT LEAST 0.5 WT% OF AN ADDITIONAL COMPONENT IN THE FORM OF PARTICLES OR DROPLETS SUSPENDED IN THE COMPOSITION. THE COMPOSITION IS STABLE IN AN AQUEOUS ENVIRONMENT AND CAN BE FORMULATED WITH A WIDE RANGE OF ADDITIONAL COMPONENTS.