Discloses a cocoa product selected from the group consisting of a cocoa powder, a cocoa liquor, and a cocoa butter, the cocoa product having a fruity flavour comprising: an increased amount of a fruity aroma compounds, wherein the fruity aroma compounds are selected from the group consisting of furaneol, phenylacetaldehyde, ethyl-2-methylpropanoate, ethyl-2-methylbutanoate, ethyl-3-methylbutanoate, and combinations of any thereof wherein the cocoa product comprises an amount of fruity aroma compounds selected from the group consisting of at least 5 &mug/kg of ethyl-2-methylpropanoate, at least 15 &mug/kg of ethyl-2-methylbutanoate, at least 20 &mug/kg of ethyl-3-methylbutanoate, at least 50 &mug/kg of phenylacetaldehyde, at least 100 &mug/kg of furaneol, and combinations of any thereof.
