An improved fishing jig for connecting a lure body to a fishing line is disclosed. A rivet is insertable into the lure body and can function as a conduit to the fishing line. The rivet can be connected to a jig weight and can be formed with a single twisted wire forming an eye for engaging a hook barb. A lure attachment can be connected to the rivet, or between the rivet and lure body, to modify the shape, movement, or sensory attributes of the fishing jig. The rivet permits attachment of the line and of jig weights and hooks at selected locations along the length of a soft lure body, significantly extending the operating life of the jig body and by changing the functional operation of the jig when cast into, resting in, or retrieved through the water.
