Dyes and methods of selecting dyes for use in personal care products are provided. An exemplary method includes selecting a dye concentration of a dye that is brightly or intensely colored, determining a dye concentration of the dye that does not change the color of skin or minimally changes the color of skin, and determining a dye concentration of the dye that does not transfer color or minimally transfers color. An exemplary dye includes, by weight percent of the personal care product in which such dye is provided, approximately 0.001500% Red 33 dye and 0.003750% Orange 4 dye.
