An apparatus for massaging, exercising and enlarging a male"s penis comprises a sliding part (3, 8), a pedestal (5, 7, 11), etc. The sliding part (3, 8) can slide on the pedestal (5, 7, 11) and form a hole similar to the section of a penis together with the pedestal (5, 7 , 11), and the penis can b e tightly hooped by reducing the hole size. A male exercises and massages the penis by using the apparatus, and the cavernous body of the penis is expanded through expansion caused by pushing and extruding the blood so as to achieve the purpose of lengthening and thickening the penis. The apparatus can be used for solving the problem of short male genital organs, enhancing the pleasure of the sex life, improving the erection and prolonging the time of the sex life.