The invention is a programmable electronic system that uses voice recordings and playback to modify, reinforce or eliminate multiple, user determinable pet behaviors. The user manually records a multiplicity of individual messages in the pet collar part of the system that either encourage or discourage certain behaviors in the pet or soothe the pet's anxiety. Playback of the invention's various audio recordings may be user-initiated by manual control or remotely triggered by proximity detection of one or more discrete location devices. The invention allows the user to control the initial training while providing the flexibility and consistency of an automated training reinforcement process. After the user-controlled initial training process is completed, location devices can be physically positioned anywhere a desired behavior requires modification or reinforcement. These messages are played back by a speaker integrated within the pet collar whenever the pet comes within physical proximity of a corresponding