An ultrasound diagnosis apparatus includes: a memory storing one or more instructions； and a processor configured to execute the one or more instructions to acquire, based on echo signals received from an object, motion (M) mode data with respect to the object with a first period and Doppler data with respect to the object with a second period, generate an M mode image based on the M mode data, generate a Doppler sound based on the Doppler data, control a display to display the M mode image, and control a speaker to output the Doppler sound, wherein the second period is determined based on the first period.
