This invention relates to compositions, methods and kits for selectively depositing a benefit agent on skin without depositing the benefit agent on the hair. The method relates to exposing the skin to a composition containing anionic proteins, anionic polymers, anionic dyes, anionic pigments, or mixtures thereof which have an isoelectric point of less than about 4.5, the compositions having a pH of about 3.5 to about 5.5. In accordance with the methods of this invention, the benefit agent becomes deposited on the skin however, any hair that is also contacted by the benefit compositions remains substantially untreated.
