A toilet seat assembly includes a contoured toilet seat for mounting over a toilet bowl, where the toilet seat has a reflective underside surface. The toilet seat assembly further includes a lid coupled to the toilet seat by a hinged coupling, where the lid also has a reflective underside surface. The toilet seat assembly includes an ultraviolet light ring encircling the toilet seat with a plurality of ultraviolet irradiating elements being operable to generate ultraviolet radiation that is directed downward into the toilet bowl and onto the toilet seat for disinfecting purposes.
