A blood pressure measurement cuff is a blood pressure measurement cuff to be attached such that it wraps around a measurement site and includes: a curler that is flexible and curves so as to naturally conform to the measurement site; an air bladder containing the curler due to being wrapped around the inner side and outer side of the curler; an inner cloth attached to an outer surface on the measurement site side of the air bladder; and an outer cloth attached to an outer surface on the side opposite to the measurement site of the air bladder.