A medical display apparatus includes: a display unit configured to display an endoscope image; at least one video signal input circuit to which video signals related to the endoscope image can be inputted from an external medical instrument; a video processing circuit configured to generate a video reflecting a display setting specified for each of the video signals; and first and second processors, the first processor determines an endoscope type based on a mask pattern of the endoscope image related to each of the inputted video signals, and the second processor designates a display set value for each of video signals related to different endoscope images to the video processing circuit according to a determination result.