A method of more easily determining a measurement object that may be provided from a standard view for a user who is a doctor to read an ultrasound image in an ultrasound diagnosis. A data acquisition unit (310) acquires ultrasound data of a target object. An image processor (320) generates an ultrasound image by using the ultrasound data, acquires a standard view based on the ultrasound image, acquires measurement information that is information regarding measurement objects measurable within the standard view based on the standard view, and acquires at least one of the measurement objects based on the acquired measurement information.
