A composition for application to keratinous surfaces, the composition comprising particulates encapsulated in a first, inner coating comprising a first material, and in a second, outer coating comprising a second material, in a cosmetically acceptable carrier, the first coating comprising a cationically-charged material in an amount sufficient to impart a cationic charge in the range of from about 0.1 mV to about 400 mV to the particulates, and the second coating comprising a film former material in an amount sufficient to render the particulates hydrophobic.