An approach is provided for presenting a user reaction user interface for providing a user interface on a device to present vehicle sensor data, user sensor data, or a combination thereof collected from one or more sensors of vehicle carrying a user as a passenger. The vehicle sensor data indicates at least one driving behavior of the vehicle and the user sensor data indicates a reaction of the user to the least one driving behavior. The approach also involves presenting a user interface element associated with the user interface to receive a user input for providing, modifying, interacting with, or a combination thereof the vehicle sensor data, the user sensor data, or a combination thereof. The approach further involves generating a passenger profile for the user based on the vehicle sensor data, the user sensor, or a combination thereof after the providing, the modifying, the interacting with, or a combination of the vehicle sensor data, the user sensor data, or a combination thereof via the user interface element.
