A liquid flavor enhancement apparatus includes a lid for a container adapted to hold a liquid to be consumed and an aroma pod arranged in the lid. The lid defines a consumption opening extending therethrough to allow passage of the liquid from the container through the lid during consumption of the liquid. The aroma pod includes a body adapted for insertion into a liquid container lid, and has an aromatic material retained therein. Air inside the container is allowed to pass through the aroma pod from the second to the first surface of the lid. The container is filled such that the liquid does not contact the aromatic material during filling.
