PROBLEM TO BE SOLVED: To provide a TRPV3 activator capable of imparting heat sensitivity, and to provide a heat sensitivity imparting method using the same.SOLUTION: There is disclosed the TRPV3 activator which comprises as an active ingredient a 2,5-dialkylphenol derivative represented by formula (1), wherein R1 represents -CH(CH3)CH2CH2CH=C(CH3)2 or -CH(CH3)CH2CH2CH2CH(CH3)2.COPYRIGHT: (C)2013,JPO&INPIT【課題】温感を付与できるTRPV3活性化剤、及びそれを用いた温感付与方法の提供。【解決手段】下記式(1)で表される2,5-ジアルキルフェノール誘導体を有効成分とするTRPV3活性化剤。〔式中、R1は基-CH(CH3)CH2CH2CH=C(CH3)2又は基-CH(CH3)CH2CH2CH2CH(CH3)2を示す。〕【選択図】なし