A fishing lure that imitates the swimming style of a fish, characterized in that it includes: a rigid head (20) made of a planar rear section (21) and a means for fixing a fishing line (22), a hook (30) including a stem (31) that is fixed at the rear section (21) of the head (20) and extends along the longitudinal axis (D1) of the lure, a flexible body (40) that extends between a front end and a rear end, the front end being planar and pressed against said rear section (21) of the rigid head (20), the front end having a section substantially the same as the rear section (21) of the rigid head (20), the flexible body (40) including a first, cylindrical part that extends substantially along the longitudinal axis (D1) of the lure and comprises a recess (45), and a second, curved part, a deflector (50) extending in a transverse plane with respect to the flexible body (40), the deflector (50) being fixed to the rear end (42) of the flexible body and increasing the curvature of the second part with respect to a central line of curvature (46) of the second part (44) of the flexible body.
