An agricultural netting material has a construction profile across the width of the netting in which one or more construction elements varies across the width of the netting, a construction element in a first region of at least 20 cm width of the netting being different to the construction element in a second region of at least 20 cm width of the netting, the construction element being one of a yarn thickness, a yarn width, a yarn transmittance, a yarn pigmentation, a yarn reflectance, a yarn absorbance, a netting aperture size, a netting construction pattern and a netting cover factor.