Disclosed is an endothermic towel which can react with moisture of a human body to cause an endothermic reaction, thereby removing thermal sensation and at the same time, rapidly drying moisture to give cool sensation to a user. The endothermic towel includes a towel body having an endothermic function； and a plurality of through-holes provided to the towel body in order to accelerate the endothermic function, so that the endothermic function may be optimized.
