Systems and methods are disclosed for generating an eyewear frame and lens geometry that is customized to a user's anatomy and optimized for optical performance. One method includes receiving a configurable parametric model of a user-specific eyewear product comprising a frame portion and a lens portion, wherein geometric parameters of the configurable parametric model are based geometric features of a user's anatomy; receiving media data of a user, the media data including the user's response to visual cues; detecting the position of the user's eyes from the received media data; determining optical information of the user based on the detected position of the user's eyes; and generating an updated configurable parametric model by modifying the received configurable parametric model based on the determined optical information.