An anthocyanin-based coloring agent having a lower λmax and thus a reduction in blueness and an increase in yellowness, with increased chroma, hue and redness is formed by combining the aqueous-based anthocyanin coloring agent with an aqueous sorghum extract. The ratio of anthocyanin to sorghum extract in terms of color unit can be from 35:1 to 1:5. This can be used in a wide variety of edible products including foods, nutraceuticals and pharmaceutical products and formulations, wherever an aqueous-based coloring agent is preferred.
