A bodily fluid absorbent article having visually recognizable display elements formed of coloring material wherein an average mass of coloring material per a predetermined area gradually increases from inside toward outside as viewed in a longitudinal direction. A panty liner includes a liquid-pervious topsheet lying on a skin-facing side, a liquid-impervious backsheet lying on a garment-facing side and a second sheet sandwiched between these sheets as an intermediate layer. The panty liner is formed with display elements adapted to be visually recognized through the topsheet. The display elements are coated with coloring material in a gradation such that a density of the coloring material gradually increases outward from an imaginary transverse center line. Specifically, the density of the coloring material in the respective display elements gradually increases outward.
