‘；American Aroma 10’； is a new and distinct short-day cultivar of strawberry plant, which produces large, sweet and firm fruits with glossy red color. The new cultivar has a healthy plant with large, firm fruit similar to ‘；Treasure Harvest’； (U.S. Plant Pat. No. 19,422) but is sweet in flavor like ‘；Treasure’； (U.S. Plant Pat. No. 12,414). ‘；American Aroma 10’； is resistant to strawberry anthracnose fruit rot which is a good characteristic for organic growers and an improvement from ‘；Treasure’；. ‘；American Aroma 10’； has high yield when produced in central and south Florida, but is not as early as ‘；Treasure’；. Because of its good fruit quality, firmness, long shell life and healthiness ‘；American Aroma 10’； is recommended for fresh market in the Southeastern United States, especially for organic growers.
