Disclosed is an ultrasonic diagnostic apparatus provided with an imaging unit configured to obtain an ultrasonic image of a carotid artery portion of an object to be examined, a parting line calculation unit configured to set at least one threshold value and calculate a parting line for segmenting the ultrasonic image into multiple regions, an intima-media thickness calculation unit configured to specify a direction for searching the multiple regions, search an intima-media region in the specified direction based on the brightness, draw multiple curves based on the position acquired by the search and positional information on the carotid artery portion in the ultrasonic image, and calculate the intima-media thickness from the distance between the multiple curves.