A technique for encouraging a user towards a selected mental or emotional state includes: determining an influencing directive for encouraging the user towards the selected mental or emotional state； selecting environmental content, based upon the influencing directive, from a plurality of different types of environmental content； presenting the environmental content to the user via sensory immersion equipment, wherein the includes at least one environmental display for altering an ambience of a room； generating observation data based upon observing a user reaction to the environmental content with an observation system, the observation system including at least one sensor capable of observing the user reaction； and determining whether to adjust the environmental content based upon the observation data to encourage the user towards the selected mental or emotional state.
