Absorbent article production equipment that includes: a forming mechanism for forming the absorbent articles a conveyance mechanism for conveying the absorbent articles formed by the forming mechanism and a counting mechanism for counting the absorbent articles supplied from the conveyance mechanism. The counting mechanism comprises: multiple guide members for holding the absorbent articles a movement member for moving the guide members in a horizontal direction and a support member disposed below the guide members in the vertical direction. The guide members protrude from the outer circumferential surface of the movement member in the horizontal direction. Opposing surfaces of the guide members that face each other are vertical surfaces which hold an absorbent article therebetween. The conveyance mechanism places the absorbent articles from above the guide members in the vertical direction between the guide members and parallel to the opposing surfaces.
