A device for dispensing animal scent having a housing that includes first and second interior compartments, a first lid that attaches to the first compartment, and a second lid that is hinged to the second compartment. The hinged second lid having a closed position and an open, functional position. The first compartment for receiving a battery that is in electrical communication with a heating element and wick that is received in the second compartment. The liquid scent lure is poured into the second compartment such that a lower end portion of the wick is submerged in the liquid. The heating element then applies heat to the upper-end of the wick through which a liquid scent is drawn by capillary action. The heated liquid scent rapidly volatilizes and becomes dispensed into ambient air from the exposed portion of the wick. The second lid defines an interior spacing. The upper portion of the wick through which the liquid scent is drawn is maintained in the defined spacing so that when the second lid is in the open position, the upper portion of the wick is exposed to improve the vaporization process.