A fishing rod holder structure comprises: a support rod member, a connecting member, a support member and a fixing member. In this fishing rod holder, relative positions of the support rod member, the connecting member, and the support member can be adjusted and fixed in accordance with the desired fixation orientation of the fishing rod, so that after the support rod member is inserted and fixed through the fixing member at the bottom, there is no need to pull it up for re-adjustment and insertion fixation, so as to complete the adjustment state. The invention provides a wide diversity of structure usage, as well as ease of use and practicality. Preferably, the support rod member has a bottom portion sleeved with the fixing member, while the upper end being provided with an assembly portion, the center of the assembly portion being disposed with a penetrating column in an axially upward direction, and the penetrating column being arranged with a stop ring groove at end portions thereof. Also, the assembly portion is provided with continuous engagement tooth ends around the periphery of the penetrating column.一種釣竿固定架結構,其包含:一支撐桿體、一連接件、一支撐件以及一固定件,該釣竿固定架之支撐桿體、連接件以及支撐件間係可隨釣竿欲固定的方位加以調整固定,令支撐桿體利用底部之固定件插固定位後,不需再拔起另外再調整插固,俾能完成調整之狀態,具結構使用之變化性,兼具使用之方便性及實用性者。(10)‧‧‧支撐桿體(11)‧‧‧組接部(111)‧‧‧穿套柱(112)‧‧‧限位環槽(113)‧‧‧嵌合齒端(12)‧‧‧連結部(121)‧‧‧嵌合槽口(122)‧‧‧定位件(13)‧‧‧連結塊(131)‧‧‧咬合齒端(132)‧‧‧連結穿孔(20)‧‧‧連接件(21)‧‧‧套合孔(211)‧‧‧定位件(212)‧‧‧卡嵌齒端(22)‧‧‧結合剖槽(221)‧‧‧心軸孔(222)‧‧‧中心軸桿(23)‧‧‧孔槽(231)‧‧‧定位孔(24)‧‧‧彈性件(25)‧‧‧定位件(26)‧‧‧調整桿體(30)‧‧‧支撐件(32)‧‧‧抵撐部(33)‧‧‧結合凸部(331)‧‧‧調整齒端(332)‧‧‧軸孔(40)‧‧‧調整座(41)‧‧‧結合槽(411)‧‧‧接桿(42)‧‧‧調整穿孔(421)‧‧‧調整孔(43)‧‧‧彈性件(44)‧‧‧定位件(45)‧‧‧調整桿(46)‧‧‧穿槽(461)‧‧‧卡掣孔(50)‧‧‧固定件(51)‧‧‧穿套桿(52)‧‧‧卡掣單元