An artificial fishing bait combining the features of a traditional lure with those of a bobber. The lure body is made of a buoyant material. A weight is included proximate the head. A hook attachment point is provided near the mouth position in the head. A line attachment point is provided in the tail. A hook of any suitable design is attached to the hook attachment point. A line is attached to the line attachment point. The buoyancy and the mass of the materials used to create the lure are selected so that the assembly floats in a head-down orientation. When the lure is in use, the user observes the tail as he or she would conventionally observe a bobber. When a fish is engaging the hook(s), the tail will bob up and down. The user may then jerk the rod upward to set the hook.
