A vehicle seat includes: plural airbags for massaging that are provided at least at an interior of a seatback, and that inflate to push against portions of a body of a seated vehicle occupant； an air supplying/discharging device that has a forced-air source that feeds air under pressure, and a control valve that supplies and discharges the air, that has been fed under pressure from the forced-air source, to the plural airbags respectively, so that the air supplying/discharging device inflates and contracts the plural airbags individually； and an electronic control unit that, in a state in which the forced-air source is operated, repeats, at a uniform cycle, supplying and discharging of the air by switching of the control valve, to generate awakening vibrations at least at one airbag among the plural airbags.
