An ultrasound diagnostic apparatus includes reception signal processors having an A/D conversion executable range narrower than an amplitude range of reception signals obtained from an entire depth of a measurement region； and a controller for dividing the measurement region into a plurality of measurement depth zones each allowing reception signals within an amplitude range narrower than the A/D conversion executable range of the reception signal processors, controlling a transmission driver so that transmission of an ultrasonic beam from the array transducer may be performed plural times corresponding to the measurement depth zones, and controlling the reception signal processors so that reception data associated with each measurement depth zone may be acquired based on the ultrasonic beam as transmitted corresponding to the relevant measurement depth zone.
