The new and distinct cultivar of Echinacea plant named ‘;Yellow My Darling’;, with fragrant inflorescences on strong stems having a single whorl of rich yellow ray florets with a light green center that lighten to creamy yellow. The new plant has oval to ovate dark-green foliage. The flowers from mid-summer to late summer, and is suitable as a potted plant, for the landscape, and for cut flower arrangements.