Fish lure includes a flexible body having a forward body having maximum width and weight tapering to an aft body having reduced width and height； and a swimming tail portion flexibly connected to the aft body, wherein the swimming tail is flared, wherein the tail increases in width and height toward a tail tip as compared with the aft body portion, and a central channel groove generally parallel to a long axis of the lure, the long axis being normal to both width and height of the lure, the channel groove extending to the tail tip and maintaining a smaller width dimension as compared to adjacent flared portions of the tail, wherein water flow across the tail is guided through the channel groove and across the flared portions of the tail to provide vertically-balanced water flow across the tail and to produce a uniform horizontal swimming movement of the tail.
